Entrepreneurship

How to Create an Awesome Product Name – 9 Key Considerations

Creating an awesome product name will give you such a buzz, it really is a eureka moment. To help you, I have written 9 key considerations based on my experience of creating new products from concept to execution. 1. Find a Domain Name to Match Your Product When naming a product you should definitely purchase …

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What is a Positioning Statement and why you need one

Does your business have a positioning statement? If you are like most people or business owners, when you are asked to describe what you do for a living you will be able to talk passionately and enthusiastically about what you do or what your business has to offer. If you do this well, I’m sure …

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